via u
VIA U is our girl-serving program created to inspire girls to grow and develop as their authentic selves. VIA U provides access to tools, trainings, and resources that go beyond softball skills to serve them in life as women of the future.
Our pillars are:
I am myself.
Our pillar, “I am”, focuses on how girls can connect with who they are. We believe that finding purpose and passion all begins with allowing girls to find themselves without reservation. With this pillar, we focus on mindfulness, self connection, communication with self, and communication of self.
I rise to my purpose.
Our pillar, “I rise”, focuses on how girls feel called to change the world. VIA encourages girls to discover their passions, uplift their talents, and build their personal brands to inspire, lead, and influence.
I thrive in my wellbeing.
Our pillar, “I thrive”, empowers girls to value their wellbeing in a physical realm. VIA promotes and strengthens physical, emotional, mental, nutritional, and financial health and stability.